Apple may already have 1000 engineers working on AR in Israel, claims UBS.
A research report from UBS claims that Apple has as many as 1000 engineers working on its AR effort in Israel.
Apple has also made numerous AR-related acquisitions including PrimeSense and RealFace - both based in Tel Aviv, Israel.
Tim Cook has repeatedly been a clear advocate of AR over VR due to its potential of bringing people together:
I regard [augmented reality] as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. - Tim Cook
CEO of Sensics — We craft HMDs and lead the OSVR platform
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Yuval (“VRguy”) joined Sensics in 2006 to help take VR from the lab to the market. Nearly a decade later, he brings his unique technical and market expertise to work with consumer electronics, industrial and academic leaders to help them shape the art of the possible in VR. He is a key architect of OSVR, the open-source virtual reality initiative, and a member of the OpenXR standards working group. Yuval often shares thoughts about VR technology and the VR market at his popular blog.
Gatwick Airport in London installed 2,000 navigation beacons that can be used with an AR app
The AR app guides passengers through the airport using the camera view of their smartphone, making it easier to locate check-in areas, departure gates and baggage belts. This is significant as satellite-based GPS systems are usually blocked in the terminal. The app can be used both to send reminders to passengers and to locate them in the terminal. So if a passenger is running late, the airline can use the location from the beacon to decide whether or not to wait for the passenger to board.