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Apple may already have 1000 engineers working on AR in Israel, claims UBS.
A research report from UBS claims that Apple has as many as 1000 engineers working on its AR effort in Israel.
Apple has also made numerous AR-related acquisitions including PrimeSense and RealFace - both based in Tel Aviv, Israel.
Tim Cook has repeatedly been a clear advocate of AR over VR due to its potential of bringing people together:
I regard [augmented reality] as a big idea like the smartphone. The smartphone is for everyone, we don't have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. - Tim Cook
Related and interesting piece on how Apple is betting big on AR, potentially with glasses.
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Augmented Reality in Education
AR technology in education plays an increasingly important role every year: schools, colleges and universities all over the world are switching from traditional methods to more advanced ways. Paper textbooks and manuals are replaced by electronic books, wooden and plastic boards for chalk and marker are replaced by displays and tablets.
Studies show that augmented reality can confidently be considered a real breakthrough in the educational sphere. This approach allows you to better absorb information, remember its large volumes, and this applies to junior high school students, and high school students and students.
Gatwick Airport in London installed 2,000 navigation beacons that can be used with an AR app
The AR app guides passengers through the airport using the camera view of their smartphone, making it easier to locate check-in areas, departure gates and baggage belts. This is significant as satellite-based GPS systems are usually blocked in the terminal. The app can be used both to send reminders to passengers and to locate them in the terminal. So if a passenger is running late, the airline can use the location from the beacon to decide whether or not to wait for the passenger to board.
Apple has announced a tool it calls ARKit, which will provide advanced augmented reality capabilities on iOS. It’s supposed to allow for “fast and stable motion tracking” that makes objects look like they’re actually being placed in real space, instead of simply hovering over it. And yes, this will make Pokémon Go look better.