There are times in the life of a startup when you have to deal with big companies.
Maybe you're looking for a partnership or distribution deal. Perhaps you want an investment. Sometimes you want a marketing or sales alliance. From time to time you need a big company's permission to do something. Or maybe a big company has approached you and says it wants to buy your startup.
Part 8: Hiring, managing, promoting, and firing executives
One of the most critical things a startup founder must do is develop a top-notch executive team. This is a topic that could fill a whole book, but in this post I will provide specific guidelines on how to hire, manage, promote, and fire executives in a startup based on my personal observations and experiences.
In my last post in this series, When the VCs say "no", I discussed what to do once you have been turned down for venture funding for the first time.However, this presupposes you've been able to pitch VCs in the first place.What if you have a startup for which you'd like to raise venture funding, but you don't know any VCs?
In this series of posts I will walk through some of my accumulated knowledge and experience in building high-tech startups.
My specific experience is from three companies I have co-founded: Netscape, sold to America Online in 1998 for $4.2 billion; Opsware (formerly Loudcloud), a public software company with an approximately $1 billion market cap; and now Ning, a new, private consumer Internet company.