Social ads are ads placed on social media platforms, like Facebook, Twitter etc.

Display ads are the banner ads you find across the web.

This is a very large and popular marketing channel.

Why social and display ads?

These ads are mainly used for two purposes:

• To build brand image and increase awareness
• To get a direct response (like signing up or making a purchase)

Social ads can also gain you fans that engage with your brand and eventually turn into customers.

What are social ads?

Sales is a great way of scaling up businesses that sell expensive or enterprise products because customers of such products tend to prefer a certain degree of interpersonal interaction before making a purchase. In order to optimize growth via this channel, you need to design and implement a repeatable sales process. There are three parts to this process:

• Generating leads
• Qualifying leads
• Closing leads

At medium and large firms, the first two are handled by the marketing team while the third is handled by the sales team. At early stage companies that are finding their first few customers, all of these steps are handled by members of the sales team itself. This article will take you through the sales process from the perspective of an early stage company trying to acquire its first few customers an...

Existing platforms refer to websites, apps, or networks that already have a huge user base. You can use these platforms to find new customers.

Existing platforms include the iOS App Store, Google Play store, browser extensions, major social media sites, and up-and-coming apps and social media sites.

App stores

Apps are extremely popular, and the market is very saturated. The best way to get people to download your app is to get ranked or featured on the app store.

Trainyard, a paid iOS game, gained initial traction by creating a free version of the app (after unsuccessfully marketing the paid version). As soon as the free version was released, an Italian blog wrote a positive review of the app. This rocketed Trainyard to the top of the charts in Italy, then the UK. Finally, Apple featured t...

Offline ads include TV, radio, magazine, newspaper, yellow pages, billboard, and direct mail ads.

Offline ads are a great channel for the later stages of building a product, where you’ve already implemented customer feedback to develop a great product and now are focused on marketing.

To get started with this channel, you’ll need to know which type of offline media your target customers read, listen to or watch.

You can find out who reads or tunes in to each media source by getting an ad kit from publishers, which includes an audience prospectus (an explanation of what kind of people make up their audience).

Another way is to ask your customers which publishers or broadcasters they like and which ads left an impression on them.

Offline ads can be divided into three categories:

• Print advertising (magazines, newspapers, etc.)
• Outdoor advertising (billboards and signs)
• Radio and TV advertising

Email marketing is all about sending emails to target customers. It can be very effective if done well.

You can use email marketing to do these 5 things:

1. Find new customers
2. Engage existing customers
3. Encourage inactive customers to come back
4. Increase revenue
5. Get referrals

Finding new customers

To find new customers through email, you must first create an email list of interested people.

This can be done through content marketing and optim...