This course has 25 short, crisp tutorials on how to grow your startup — once done, you should have a good understanding of what the field of Marketing and Sales for startups looks like, have a good understanding of how to think and measure growth, as well as have about 20 "Traction channels" in your toolkit to help you grow your product.
If you like this course and want to dive deeper into...
Sales is a great way of scaling up businesses that sell expensive or enterprise products because customers of such products tend to prefer a certain degree of interpersonal interaction before making a purchase. In order to optimize growth via this channel, you need to design and implement a repeatable sales process. There are three parts to this process:
At medium and large firms, the first two are handled by the marketing team while the third is handled by the sales team. At early stage companies that are finding their first few customers, all of these steps are handled by members of the sales team itself. This article will take you through the sales process from the perspective of an early stage company trying to acquire its first few customers an...
Existing Platforms: App Stores, Browser Extensions and Social Sites
Existing platforms refer to websites, apps, or networks that already have a huge user base. You can use these platforms to find new customers.
Existing platforms include the iOS App Store, Google Play store, browser extensions, major social media sites, and up-and-coming apps and social media sites.
Apps are extremely popular, and the market is very saturated. The best way to get people to download your app is to get ranked or featured on the app store.
Trainyard, a paid iOS game, gained initial traction by creating a free version of the app (after unsuccessfully marketing the paid version). As soon as the free version was released, an Italian blog wrote a positive review of the app. This rocketed Trainyard to the top of the charts in Italy, then the UK. Finally, Apple featured t...