CommonLounge is a community of learners who learn together. Get started with the featured resources above, ask questions and discuss related stuff with everyone.
Learn Startup Marketing and Growth
This course has 25 short, crisp tutorials on how to grow your startup — once done, you should have a good understanding of what the field of Marketing and Sales for startups looks like, have a good understanding of how to think and measure growth, as well as have about 20 "Traction channels" in your toolkit to help you grow your product.
If you like this course and want to dive deeper into...
Sales is a great way of scaling up businesses that sell expensive or enterprise products because customers of such products tend to prefer a certain degree of interpersonal interaction before making a purchase. In order to optimize growth via this channel, you need to design and implement a repeatable sales process. There are three parts to this process:
At medium and large firms, the first two are handled by the marketing team while the third is handled by the sales team. At early stage companies that are finding their first few customers, all of these steps are handled by members of the sales team itself. This article will take you through the sales process from the perspective of an early stage company trying to acquire its first few customers an...