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NaN.
course
Learn Startup Marketing and Growth
Overview

This course has 25 short, crisp tutorials on how to grow your startup — once done, you should have a good understanding of what the field of Marketing and Sales for startups looks like, have a good understanding of how to think and measure growth, as well as have about 20 "Traction channels" in your toolkit to help you grow your product.

If you like this course and want to dive deeper into...

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Syllabus

Overview and Growth Metrics

This section provides a framework to think about growth, and what to look for to ensure you're on the correct path. In addition to looking at how to pick the correct traction channels for your company, we will look at different frameworks for growth metrics, followed by a deeper dive into measuring Retention.

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Why do you need traction?
3 Comments
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SR
Sourav RainaI am a tech blogger … · 38w

relay as a newbie i am learning lods of things here

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BC
Bhuwan ChandraThe more I C, The le… · 3y

This site is a gem.

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QH
Quadri Hamed3y

Cool content and app

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2.
tutorial
Business Development: Strategies and Examples

Business development is the process of establishing mutually beneficial relationships with other organizations.

This article will

  • Introduce you to some of the most common types of business partnerships;
  • Take you through the process of shortlisting potential business partners;
  • Walk you through a strategy to approach the shortlisted partners;
  • Briefly discuss the low-touch methods of expanding one's business;
  • Dive into real-world examples of successful and mutually-beneficial business relationships.

Kinds of Business Part...

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NaN.
tutorial
Why do you need traction?
3 min read

Startups, by definition, are in pursuit of growth. Getting traction is proof that you have customer demand—that your company is taking off.

The 50% rule of startups says that you should spend 50% of your time on product development and the other 50% on building traction. Why? Because you need to gain traction before, during and after product launches to survive as a company. Without any early traction, you could run into these 4 scary scenarios after building your product:

  • No market: The product you've built is great, but doesn’t earn enough money, or people aren’t willing to pay for it.
  • Small market: People want your product, but there aren’t enough people to expand or scale to become profitable.
  • Hard-to-reach market: The product is great, but it costs too much to reach target customers, and you lose money per customer you acquire.
  • Hyper-competitive market: The product is great, but so are the other hundreds of companies in the same...
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MJ
Mike Jason33w

Very interesting post.this is my first time visit here.i found so many interesting stuff in your blog especially its discussion..thanks for the post! Write My Personal Statement – Qualified Writers to Assist

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GL
Gabriel Loor2y

This is a good perspective, taking notes now!

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4.
tutorial
Social and Display Advertising

Social ads are ads placed on social media platforms, like Facebook, Twitter etc.

Display ads are the banner ads you find across the web.

This is a very large and popular marketing channel.

Why social and display ads?

These ads are mainly used for two purposes:

  • To build brand image and increase awareness
  • To get a direct response (like signing up or making a purchase)

Social ads can also gain you fans that engage with your brand and eventually turn into customers.

What are social ads?

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NaN.
tutorial
What is Retention and how do you measure it?
9 min read

The truest indicator of whether your product is providing real value to the users is retention. Very simply, it's a metric that tells whether your users are coming back to your product regularly or not.

How to measure retention

Here are four steps that you should follow:

  1. Pick a leading indicator of revenue and repeat behavior: If you're a marketplace with two sides, you need to have metrics for both the supply and the demand side. For example, for Airbnb: Rebook rate (% of customers that rebook after the first booking) and number of nights booked per user over time are good examples of demand side metrics/actions that truly indicate that the user is using the product. A vanity metric like app downloads or pageviews here doesn't indicate much. On the supply side, metrics like number of bookings per unique active host over time is a good supply side metric.
  2. Pick the right time period for your compan...
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AJ
Anant JainCo-Founder, Commonlo… · 3y

You can calculate your retention using tools like Heap Analytics or Google Analytics. Both have great retention dashboards where you can define your starting event, your return event, and the cohort length.

You can check out Heap here: https://heapanalytics.c...

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EH
Elon Hunt3y

How to calculate user retention.

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6.
tutorial
Sales: Process and strategies

Sales is a great way of scaling up businesses that sell expensive or enterprise products because customers of such products tend to prefer a certain degree of interpersonal interaction before making a purchase. In order to optimize growth via this channel, you need to design and implement a repeatable sales process. There are three parts to this process:

  • Generating leads
  • Qualifying leads
  • Closing leads

At medium and large firms, the first two are handled by the marketing team while the third is handled by the sales team. At early stage companies that are finding their first few customers, all of these steps are handled by members of the sales team itself. This article will take you through the sales process from the perspective of an early stage company trying to acquire its first few customers an...

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