In this tutorial, we will discuss two important concepts that help us relate to our users better. They serve as the starting step for our User-Centered Design process.
An empathy map shows you how individual users feel, think and talk about the experience of using your product. It is the beginning of creating a user persona, which we will discuss near the end of this guide.
Empathy maps are used to collect and organize data about individual users. Later, we can go back to them to look for behavioral patterns, and aggregate them eventually into user personas.
Here's how you make an empathy map:
Split a piece of paper into four quadrants.
Label them Seeing, Thinking & Feeling, Hearing and Saying.
As a web or mobile developer, you may have often wondered what is it really that the UX Designers do? How do you get hands on this magic dust that makes some companies’ products noticeably easier and fun to use? How do you build products with great usability when you don’t have the budget of hiring a UX Designer for your solo side-project?
In the following tutorials, we will explain what goes on in a UX Designer’s mind when they prototype products — so you can think like one too!
A user goal is what the user is trying to achieve. For freeCodeCamp, the user’s goal is to learn web programming so that they can start making web apps. For Uber’s user, the goal is to find a cab to get to a destination. For Fandango’s user, the goal is to book a movie ticket. And so on.
It’s important to identify the user’s goals before w...