ExploreVR: Losing $6,000 Building the TripAdvisor for VR
Hey there! Its Nico Serdeir here, the co-founder of [Failory](https://failory.com), a website where I weekly interview startup owners. Today I published an interview with Andrey Norin, founder of a failed startup called ExploreVR.
Andrey Norin is a budding entrepreneur, responsible for all the successes and the failures of ExploreVR. This was a directory site focused 100% on virtual reality. He started it in 2017 and shut down a few months later. His lack of experience in creating a business from scratch was the main cause of failure.
Here are the main points:
- Andrey Norin, maker of ExploreVR
- ExploreVR: A directory site focused on VR
- Started in 2017
- Closed a few months after
- Country: New York, United States
- Reason of failure: No market need for his product
Facebook Inc. said Palmer Luckey, the co-founder of Oculus VR who had been sidelined for several months after a series of scandals, is leaving the company.
This comes after a series of gaffes that strained his relationship with virtual-reality developers and Facebook.
It was a long time coming, and given Facebook is keeping smooth relationships with founders of companies it acquires, it's pretty clear that the Daily Beast piece revealing his involvement and funding of a pro-Trump troll group called Nimble America had a major role to play in this. What do you think about the departure?
Gatwick Airport in London installed 2,000 navigation beacons that can be used with an AR app
The AR app guides passengers through the airport using the camera view of their smartphone, making it easier to locate check-in areas, departure gates and baggage belts. This is significant as satellite-based GPS systems are usually blocked in the terminal. The app can be used both to send reminders to passengers and to locate them in the terminal. So if a passenger is running late, the airline can use the location from the beacon to decide whether or not to wait for the passenger to board.
Google/Daydream Labs released a demo of its Headset Removal Technology that first scans and constructs a 3D model of a user's face and then replaces the VR headset with the face(with real time eye movements, of course) in a green screen recording of the user. Puts the Tilt Brush artist's face back into their creation as they create it, instead of having their face covered by the headset.
The video is by the The Try Guys from Buzzfeed. The interesting stuff starts around 4:43.
Love this. Like a more advanced Snapchat faceswap filter. While not perfect, it does a great job of removing that layer of separation b/w the audience and the performer - after all, the eyes are the window to the soul :P
Virtual Reality Leads Marketers Down a Tricky Path (NYTimes)
This article talks about as big brands are increasingly look for ways to incorporate VR into their marketing, there are also pitfalls — from cost to tepid audience reaction — that make the decision to enter the virtual reality world a bit more complicated than it may first seem.
Although a few firms like Alibaba, Dos Equis, Evel Knievel Museum, Marriott International etc. have commissioned VR experiences and some others have experimented with AR, it remains to be seen how successful VR marketing will be beyond the travel and entertainment industries.