Traditional user testing techniques can make it hard to detect how consumers feel about your site and compare that feeling with other sites. In this tutorial, we will introduce the HEART Framework from Google — it's a comprehensive framework for user experience metrics to discover more about your users and their emotions
The HEART Framework was designed by Xin Fu, Hilary Hutchinson, and Kerry Rodden, from Google’s research team to determine who uses Google's product and why. This framework is user-centric—it studies context, engagement, and emotions to put users at the center of research to capture their experience in the moment. These metrics can then be used for decision making in the product development process. HEART is an acronym that constitutes five metrics: Happiness, Engagement, Adoption, Retention, and Task Success. Together they paint an image of the overall UX.
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A big part of the job of a product manager is making sure that any product or service being developed is being targeted at a market large enough to justify the costs of development. As a product manager, you should be able to estimate the size of the market for the products and features that are being considered next. Over the course of this article, we will compare the two most-commonly employed techniques to estimate the size of a market — top-down analysis and bottom-up analysis.
In top-down analysis, you start with the total size of a given industry, devise a number of appropriate filters that reflect the segment of the market being targeted, and then apply those filters to come down to the market that can be addressed by the service or product being developed. This whittled down market is commonly referred to as the Total Addressable Market and is often shortened to TAM. The primary goal while performing top-down analysis is to get a sense of the magnitude of the market opportunity; accuracy of the estimate is...
How should we estimate the market size for flower industry or let's say for Flower Delivery Online? What should be the best approach?
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Types of MVPs: Part 1
In this tutorial, we will learn about the most common types of MVPs: emails, shadow buttons, 404/Coming Soon pages, and explainer videos. These techniques allow you to test your idea without creating an actual product, saving you time and money.
If you already have an email service and a mailing list of customers or interested people, you can create an Email MVP.
Simply email them a pitch for the product, and see who bites. There’s no actual product, but you can see who is interested.
Pros of Email MVPs:
Quick and cheap
You can segment customers into categories
You’re starting out with a pool of interested users
So as a product manager would it be part of your job to predict these phases ahead of time? Can you introduce an improvement to the product or iterate it to forestall a decline or maintain growth.? Or are these phases in a products life cycle inevitable no matter what you do?
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Now you understand the importance of interviewing your customers to get valuable insights about your idea or product.
But who should you interview, and how can you find them?
Start by identifying your target customers.
Identifying target customers
If you don’t have a product yet, you may not know who your target customer is. But you should have some potential ideas already.
Start by writing down at least three groups of people who have the problem in question. (If you can’t think of anyone with the problem, it’s time to come up with a new product idea.)
Use the following table to choose the best target for your interviews: