Traditional user testing techniques can make it hard to detect how consumers feel about your site and compare that feeling with other sites. In this tutorial, we will introduce the HEART Framework from Google — it's a comprehensive framework for user experience metrics to discover more about your users and their emotions

Introduction

The HEART Framework was designed by Xin Fu, Hilary Hutchinson, and Kerry Rodden, from Google’s research team to determine who uses Google's product and why. This framework is user-centric—it studies context, engagement, and emotions to put users at the center of research to capture their experience in the moment. These metrics can then be used for decision making in the product development process. HEART is an acronym that constitutes five metrics: Happiness, Engagement, Adoption, Retention, and Task Success. Together they paint an image of the overall UX.

Happiness

For a product manager, it’s important to understand the various stages that products go through during their lifecycle. The following four broadly-defined stages constitute the product life-cycle:

1. Introduction
2. Growth
3. Maturity
4. Decline

This article will introduce you to each of these stages as well as examples of products in each to help you better identify them moving forward.

Introduction

The introduction phase of a product’s life-cycle is defined by the following:

• There have only been a few iterations of t...

Entrepreneurs need to ask the right questions: how can I measure and optimize each step of my funnel to grow quickly and expand my customer base? One simple answer is: AARRR.

AARRR is a wonderful framework to help you better understand your consumers. It’ll help you measure your funnel and enable you to optimize it for the better.

Since AARRR are very simple and actionable metrics, you’ll be able to quickly understand & implement them. That’s why the framework is so powerful: it doesn’t require any technical knowledge.

AARRR is the perfect tool to help you to make more informed data-driven decision at the foundation of some of the most powerful startups.

The 5 Steps: AARRR

The AARRR framework is divided in 5 steps. The aim being to make people move from one step to another. People will move fr...

What are metrics?

Feedback loops are a profoundly effective way of augmenting individual behavior — dynamic speed displays have fared far better at getting drivers to slow down than any previous attempts such as speeding fines and traffic cops setting up speed-traps. The difference between the two is that the former features a feedback loop that provides feedback in almost real-time and gives the user a chance to modify their behavior while the latter offers no such provision.