The product development process is comprised of seven phases:

1. Conception
2. Planning
3. Development
4. Iteration
5. Launch
6. Steady-state
7. Determining the product's future

The first four steps in the process are pre-launch whereas the final three take place during and after launch. This article will walk you through each of the phases to help you become better oriented with the product development process, identify the stage your product is currently in, and help you plan subsequent stages.

Conception

In this tutorial, we will cover a tool called “Feature Table” that will help you compare your product to that of you competitors’.

What is a feature table?

A feature table is a comparison chart that is used to objectively analyze the competitiveness of our products vis-a-vis those offered by our competitors. Most feature tables employ the following format:

In this tutorial, we will learn about the most common types of MVPs: emails, shadow buttons, 404/Coming Soon pages, and explainer videos. These techniques allow you to test your idea without creating an actual product, saving you time and money.

Email MVPs

If you already have an email service and a mailing list of customers or interested people, you can create an Email MVP.

Simply email them a pitch for the product, and see who bites. There’s no actual product, but you can see who is interested.

Pros of Email MVPs:

• Quick and cheap
• You can segment customers into categories
• You’re starting out with a pool of interested users

Cons of Email MVPs:

This tutorial will briefly cover some tools that you can use to keep a tab on the performance metrics of your website.

Google Analytics

Google Analytics is perhaps the most popular tracking-tool out there. Getting this set up entails adding a line of code to your webpage and gives you all sorts of usage data such as visits, bounce rate, pages per visit, and new visitors across both web and mobile.