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Google Ventures' HEART Framework for metrics
Traditional user testing techniques can make it hard to detect how consumers feel about your site and compare that feeling with other sites. In this tutorial, we will introduce the HEART Framework from Google — it's a comprehensive framework for user experience metrics to discover more about your users and their emotions
The HEART Framework was designed by Xin Fu, Hilary Hutchinson, and Kerry Rodden, from Google’s research team to determine who uses Google's product and why. This framework is user-centric—it studies context, engagement, and emotions to put users at the center of research to capture their experience in the moment. These metrics can then be used for decision making in the product development process. HEART is an acronym that constitutes five metrics: Happiness, Engagement, Adoption, Retention, and Task Success. Together they paint an image of the overall UX.
This is great I learned a lot about HEART Framework for metrics from this discussion, I hope you are going to add more useful content to this discussion related to different job-market as well as I am a business student wan to learn more deeply about my field.
Feedback loops are a profoundly effective way of augmenting individual behavior — dynamic speed displays have fared far better at getting drivers to slow down than any previous attempts such as speeding fines and traffic cops setting up speed-traps. The difference between the two is that the former features a feedback loop that provides feedback in almost real-time and gives the user a chance to modify their behavior while the latter offers no such provision.
Metrics are basically the quantifiable numbers that tell the important information and accurate measurement of how the process is working. Metrics are used in every business, we have also owne...
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Types of MVPs: Part 1
In this tutorial, we will learn about the most common types of MVPs: emails, shadow buttons, 404/Coming Soon pages, and explainer videos. These techniques allow you to test your idea without creating an actual product, saving you time and money.
If you already have an email service and a mailing list of customers or interested people, you can create an Email MVP.
Simply email them a pitch for the product, and see who bites. There’s no actual product, but you can see who is interested.
Pros of Email MVPs:
Quick and cheap
You can segment customers into categories
You’re starting out with a pool of interested users
So as a product manager would it be part of your job to predict these phases ahead of time? Can you introduce an improvement to the product or iterate it to forestall a decline or maintain growth.? Or are these phases in a products life cycle inevitable no matter what you do?