This 25-part course consists of tutorials on Product Management. Product Managers sit at the intersection of Business, Technology, and Design and are expected to wear many hats. This course intends to get you to a point where you'll feel comfortable describing the various roles that you'd be expected to take on as a Product Manager.
Once done, you should have a good understanding of what a Product Manager does on a day-to-day basis, how to think about Market Research, User Research, Customer Development, as well as the business and people side of the job.
The primary objective of this course are:
- Understand what Product Management means.
- Understand the Product Lifecycle — including the Product Development Process and the Methodologies involved.
- Be able to conduct good market research. Understand how to evaluate competition and how to monitor it.
- Understand how to go about User Research and Customer Development: how to conduct user interviews, and how to build user personas off those interviews.
- How to go about running Minimum Viable Product (MVP) experiments — understanding this is one of the core skills that Product Managers need to have.
- Learn a bit about UX Design side of things: what is Rapid Prototyping, and how should you work with your UX Designers.
- Learn about the business side of the job: Metrics, Pricing, and Financial Modeling.
- How to keep everyone in sync with epics, users stories, acceptance criteria and making effective roadmaps for your team.
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