This is an essay about TV industry that’s next on the tech industry’s content journey, and contrasts it to two content industries that have been consumed by tech — music and books.
For music and books, content isn't king in that it doesn't avail a lock-in since the Spotify app is all on platforms, and so is the Kindle app. Netflix and Amazon are in the TV industry space, and Amazon is trying to create a platform lever by making the content available as part of its Prime services — you cannot disable Prime shopping, and still keep access to Prime streaming. As for Apple, it has always preferred a very asset-light approach to things that are outside its core skills — partnering with others as opposed to building its own rolodex of record labels, publishing houses in the past.
Taking a step back, though, it’s not clear how much all of this really matters to tech. The tech industry has been trying to get onto the TV and into the living room since before the consumer internet - the ‘information superhighway’ of the early 1990s was really about interactive TV, not the web. Yet after a couple of decades of trying, the tech industry now dominates the living room, and is transforming what ‘video’ means, but with the phone, not the TV. The reason Apple TV, Chromecast, FireTV and everything else feel so anti-climactic is that getting onto the TV was a red herring - the device is the phone and the network is the internet.
Full article at the link below: