The traditionally film-focused company IMAX has partnered with businesses like Acer and the Creative Artists Agency to establish a $50 million fund with the goal of financing at least 25 interactive VR experiences in the next 3 years.

I wanted to take this opportunity to get your thoughts on how movie theatres are going to be transformed in the near future as VR/AR go mainstream. Do you think they will survive at all, and if so, what would they look like?