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How to make a good UX portfolio
- Build your portfolio website, not a PDF
- Make it interesting
- Practice what you preach
- Put your best projects first
- Add project details
- Know your audience
Here are a few tips to help you get started with building your UX Portfolio:
Even though emailing a PDF is convenient and easy, it is not the best way to feature your work as a UX professional. Building a portfolio in web format allows you to present your projects in-depth in an interactive way.
A web-based portfolio allows you to include links, embed videos and include working prototypes of your work, which will sell your expertise much better than a static document.
And as a person working in the UX field, you can also use analytics data from your web portfolio to make it better!
How can you stand out among the dozens (or hundreds) of other applicants? By telling your story in your own unique way.
Get inspired by people who succeeded in creating an amazing story about themselves, such as game designer Robbi Leonardi who created a resume in the form of an actual video game: Link
Start by asking yourself these questions:
Be yourself, but remember to keep it professional. Be careful of including any social media links if you are not comfortable sharing such information with a potential client or employer.
As a UX professional, your online portfolio is a reflection of your expertise and attention to detail. If your design is not up to UX standards, it will speak louder than any project you feature on your portfolio. Although you don’t need to make it overly complicated, you should make sure that your design is sound and consistent throughout your site:
Feature first the projects you are most proud of. This way, they will attract more attention and are more likely to be mentioned during an interview. If you have a large number of projects, then you can also create a separate section called “Featured Projects” where you can add more details for those who really highlight your expertise.
Don’t drown your readers with pages of information and dozens of unexplained screenshots. Instead, decide what information is most relevant and interesting to a potential client or employer. As a UX professional, your focus should be on explaining the process:
You may want to adapt your style depending on the nature of the job, or of the portfolio project. Highly visual portfolio can be effective for projects that were developed successfully. However, a more case-study focused approach can work very well for projects that might have seen a lot of challenges that needed creative solutions.