A big part of the job of a product manager is making sure that any product or service being developed is being targeted at a market large enough to justify the costs of development. As a product manager, you should be able to estimate the size of the market for the products and features that are being considered next. Over the course of this article, we will compare the two most-commonly employed techniques to estimate the size of a market — top-down analysis and bottom-up analysis.
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