This article talks about as big brands are increasingly look for ways to incorporate VR into their marketing, there are also pitfalls — from cost to tepid audience reaction — that make the decision to enter the virtual reality world a bit more complicated than it may first seem.

Although a few firms like Alibaba, Dos Equis, Evel Knievel Museum, Marriott International etc. have commissioned VR experiences and some others have experimented with AR, it remains to be seen how successful VR marketing will be beyond the travel and entertainment industries.

What are your thoughts on this?