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Learn Startup Marketing and Growth

Overview

This course has 25 short, crisp tutorials on how to grow your startup — once done, you should have a good understanding of what the field of Marketing and Sales for startups looks like, have a good understanding of how to think and measure growth, as well as have about 20 "Traction channels" in your toolkit to help you grow your product.

If you like this course and want to dive deeper into the Traction Channels, we recommend you to read Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares. The Traction Channels in this course are summary of chapters from the book, which you should read to dive deeper with a number of examples around each channel.

Syllabus

Overview and Growth Metrics

This section provides a framework to think about growth, and what to look for to ensure you're on the correct path. In addition to looking at how to pick the correct traction channels for your company, we will look at different frameworks for growth metrics, followed by a deeper dive into measuring Retention.

Why do you need traction?
Free
3 mins
How to choose a marketing channel?
Free
4 mins
Google Ventures' HEART Framework for metrics
Free
5 mins
AARRR Framework for metrics
Free
12 mins
What is Retention and how do you measure it?
Free
9 mins
Tracking Growth with Growth Accounting & Triangle Heatmaps
Free
6 mins

Traction Channels for Startups

In this section, we will look at 14 traction channels that are useful for any startup. We advise you to go think about how each channel may be applicable to your business as you go along.

Extra Channels for Business-facing Startups

The following 5 traction channels are more relevant to business-facing companies (that sell products to other businesses, as opposed to individual customers). You may want to skip this section if you're building a product for individual customers and are still quite early.

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Why do you need traction?

Category: Startups