This course has 25 short, crisp tutorials on how to grow your startup — once done, you should have a good understanding of what the field of Marketing and Sales for startups looks like, have a good understanding of how to think and measure growth, as well as have about 20 "Traction channels" in your toolkit to help you grow your product.
If you like this course and want to dive deeper into the Traction Channels, we recommend you to read Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares. The Traction Channels in this course are summary of chapters from the book, which you should read to dive deeper with a number of examples around each channel.
This section provides a framework to think about growth, and what to look for to ensure you're on the correct path. In addition to looking at how to pick the correct traction channels for your company, we will look at different frameworks for growth metrics, followed by a deeper dive into measuring Retention.
