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Learn Startup Marketing and Growth

1195 students enrolled

This course consists of:

25 Tutorials

This course has 25 short, crisp tutorials on how to grow your startup — once done, you should have a good understanding of what the field of Marketing and Sales for startups looks like, have a good understanding of how to think and measure growth, as well as have about 20 "Traction channels" in your toolkit to help you grow your product.

If you like this course and want to dive deeper into the Traction Channels, we recommend you to read Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares. The Traction Channels in this course are summary of chapters from the book, which you should read to dive deeper with a number of examples around each channel.

Syllabus

Overview and Growth Metrics

This section provides a framework to think about growth, and what to look for to ensure you're on the correct path. In addition to looking at how to pick the correct traction channels for your company, we will look at different frameworks for growth metrics, followed by a deeper dive into measuring Retention.

Why do you need traction?
3 mins
How to choose a marketing channel?
4 mins
Google Ventures' HEART Framework for metrics
5 mins
AARRR Framework for metrics
12 mins
What is Retention and how do you measure it?
9 mins
Tracking Growth with Growth Accounting & Triangle Heatmaps
6 mins

Traction Channels for Startups

In this section, we will look at 14 traction channels that are useful for any startup. We advise you to go think about how each channel may be applicable to your business as you go along.

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Why do you need traction?

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Prerequisites

None at all. This course is easy to read and discusses concepts familiar to almost anyone.

Expected Completion Time

2-4 weeks

Frequently Asked Questions

What does it cost?

Every tutorial on Commonlounge is available for free, and will always be. We only ask you to come back and contribute and make Commonlounge better for everyone once you are an expert. We offer premium content like quizzes, hands-on projects and certificate of completion as part of our Pro Plan. We also offer one-on-one mentorship and feedback on real-world projects from industry-experts as part of our Plus Plan.

When can I start?

Right now. Enroll in this course and follow it at your own pace. You can also set a reminder above to send the next item to your inbox every week.