When people think about an eCommerce website, there is a picture that immediately forms in their head. They think about a certain set of features, a certain type of image saturation and a certain type of layout. These factors are part of what they have been taught is part of good site design, but what they have not been taught is whether those features really work for them! Web Developers have been trained to think around these common factors, and beyond the common solutions lies the one that is right for your company!
For example, think about the image carousel that rests at the top of so many high-end pages. Even if you do not recognize the term right away, you will recognize the thing itself. This is a series of images and text that changes every few seconds. Many people use it as a header for their page, and in theory, the idea is good. People get to see a variety of facts and images that you want them to see, and they do not have to put any effort into it.
What seems like a strong idea in theory ends up being a poor idea in practice. Though the image carousel is everywhere, we are starting to see evidence that it is not nearly as good for conversions and monetisation as we might have thought. In the end, customers seemed more irritated by the movement of the carousel than anything else.
The issue is that for years now, web developers have been chasing the shiniest new solutions and trusting their instincts. Unlike some of these professionals, web developers have put the market research into their findings, and they are going to pass that information on to you.
It is no longer enough to trust your instincts when it comes to web design and eCommerce. Your design company must have the information and the skills to create a real digital solution that suits you.