Interesting article talking about how hard it is to rebuild your company once you've lost trust. David Sacks, the person in charge of the turnaround, says "the turnaround strategy of this company has been to reject ‘damage control. Doing the right thing has been the crisis management strategy." That's the only way forward for the company in my opinion. It has to rebrand itself, put a lot of effort into transparency, and mend its relationships with corporations and state/federal government.