For most websites, the homepage is the first page that the users land on. It is also the fixed north star that the users can return to if they get lost. Your Homepage has to answer these five questions that every user has in their head when they enter the site for the first time:
It’s the job of the homepage to answer these questions.
There are three crucial places on the homepage where users expect to find explicit statements about the site:
NN Group published the following list of 10 guidelines for homepage usability, which doubles up as a great checklist before you launch:
This is the list in action on their own site:
Remember that the homepage is a shared resource between all departments within a company — at least when it comes to what’s displayed first. Anything on top of the homepage gets promoted the most, so as a team you will have to focus and decide what needs to surface at the top.