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Right so if the inbound marketing you are not pushing your answers to your questions the Google is giving smart enough or capable enough to give you lot of options to choose from but you have taken the initiative to search for the news right so what do you feel when you are customer is looking for coffee shop, your website is appearing in in the Google result. So who has think whether you have gone to the customer or customer has come to you.
Customer has taken the initiative you have optimize your website in such a way that that website is appearing as the option in front of the customers. So you have to get ready yourself you have to make your website ready to appear in the customers when customer is looking for, you have to be ready to come in front of them. The customer is in the desperation, the customer is having some questions, customer know what they are looking for and according to that questions Google is giving them all answers so that's why the digital marketing is a targeted marketing.drive more traffic to your website
If you are doing digital marketing as a shout marketing, it's not best way, you are not smart digital marketer. Digital Marketing is not like the traditional marketing experience and now they are moving to digital marketing so their mind set is traditional itself, so even if they are using digital channel but they want to do the third kind of marketing and that's why you may be seeing a lot of irrelevant advertisement. When in your digital time when you are on Facebook, Twitter, LinkedIn, G+ you are seeing a lot of irrelevant add it might be due to because goes advertisement some traditional mindset people are doing.drive more traffic to your website
If you know about your target audience if you know if do Marketing only if when people take the initiative, then then you are reaching to the targeted customers you then its inbound marketing. drive more traffic to your website
Right so in digital marketing in there is a huge possibility of inbound marketing customer has visited your website then your ad will follow to them customer will take the initiative to write the search term then your website will appear as a result. So all these are inbound marketing. drive more traffic to your website