Part 5: The Moby Dick theory of big companies

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Part of course: Marc Andreessen's Guide to Startups List

There are times in the life of a startup when you have to deal with big companies.

Maybe you're looking for a partnership or distribution deal. Perhaps you want an investment. Sometimes you want a marketing or sales alliance. From time to time you need a big company's permission to do something. Or maybe a big company has approached you and says it wants to buy your startup.

The Moby Dick theory of big companies

Sixth, be aware that big companies care a lot more about what other big companies are doing than what any startup is doing. Hell, big companies often care a lot more about what other big companies are doing than they care about what their customers a

http://pmarchive.com/guide_to_startups_part5.html

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Part 4: The only thing that matters

Part 6: How much funding is too little? Too much?

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