A very well written profile on the evolution of Medium over the past 5 years, and Ev Williams' quest to make online publishing sustainable. One of the paragraphs that stood out for me:
Writers want readers and, usually, money. Readers want to be entertained, instructed or outraged. Publishers need revenues and profits. Yet no one has come up with a satisfactory and sustainable way of harnessing the internet to satisfy all these parties without descending into sleaze and clickbait.
Highly recommend reading this one.