For most websites, the homepage is the first page that the users land on. It is also the fixed north star that the users can return to if they get lost. Your Homepage has to answer these five questions that every user has in their head when they enter the site for the first time:
What is this?
What do they have here?
What can I do here?
Why should I be here — and not somewhere else?
Where do I start…
…if I want to search?
…if I want to browse?
…if I want to sample their best stuff?
It’s the job of the homepage to answer these questions.