If you look around at all the companies in our market and observe you will see and notice that the logo designs of companies are not so generic anymore. In fact the logo designs are getting more and more creative with every passing day. And according to a professional logo design Melbourne agency one of the major causes for this change in logos is because every company these days focuses on designing their logos that are tailored according to their business needs and requirements. Why do you think business organizations are using customized logos these days?