The vast majority of projects that get funded should have zero to do with a blockchain. I suspect most of them use that word to raise money.
Unfortunately, a lot of people see decentralization as something that they can add to traditional systems and that's simply not the case. You can't add decentralization to stock settlement because the SEC demands that they get to regulate it. You can't decentralize most consumer services because the consumers demand a place to complain.
Thankfully, the buzzword bingo is starting to die down and there will come a point soon enough when these projects stop getting funded.