- The Visual examples seen in the airbnb websites based on gestalt principle of grouping include the following: (a) Law of proximity as seen in the top rated experiences section, experiences in the spotlight section ,home around the world section , stay with a superhost section, experiences in New York, homes in New York etc. (b) Law of similarity as seen in explore airbnb section, recommended for you section, head to the beach section, Unique homes for your next trip section, Homes for your kind of trip section etc. (c) Law of common region which is evident in the various subsections. (d) Law of Figure ground which was used in the introduction to airbnb section. (e) Law of closure was properly deployed in explore airbnb section, recommeneed for you section, head to the beach section etc
- The airbnb logo is above the first fold while headlines are above other folds.
- The images are used in such way that the users focus heatmap is F-like which make sure users not jus...
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