It's strange that Evans talk vehicle redesign by eliminating safety features, but not about redesigning the concept of a 4-seat vehicle itself.

A large majority of trips don't utilize 100% of the vehicle seat capacity, whether it's a car or a bus, and the wasted capacity directly impacts congestion. Thus, cities and car companies can potentially use large scale data to optimize the seat capacity distribution across their fleet to design, deploy and price vehicles accordingly.

Hi Trevor, how do you approach design of onboarding flows for new/sophisticated products, especially in the SaaS space?