Z-Pattern, F-Pattern, Visual Hierarchy, and White Space
It is easy to imagine every user excitedly reading every letter you write and every pixel you make. Get over it, because real users don’t do that. They scan. Scanning means they only stop to read when something catches their eye. So today we will learn about scanning patterns:
Let’s start with the most boring design I can imagine: an entire newspaper page of solid text. All one story. No headlines. No images. No breaks or pull quotes. Just text, in even columns, from corner-to-corner.